GRUWELL APAIRY
Natural Honey & Goods
Gruwell Apiary is a family-owned honey business rooted in Florida’s Treasure Coast. As part of Hometown Revivals, a short-form creative series by my design brand Deaphoalt, I explored how a thoughtful design intervention could refresh a local business's visual identity and strengthen its digital presence. The solo project reimagined the brand through updated identity concepts, honey packaging, and website content, balancing the business’s established roots with a more cohesive, contemporary presentation. The goal was to celebrate a hometown business while demonstrating how intentional design can help local brands connect with new audiences and stand out in a competitive market.
TYPOGRAPHY | BRANDING | ILLUSTRATION | WEB | SOCIAL
Client
Gruwell Apiary Natural Honey & Goods
Gruwell Apiary Natural Honey & Goods
Project
Brand Identity, Packaging, Social Media & Website Design
Brand Identity, Packaging, Social Media & Website Design
Series
Deaphoalt — Hometown Revivals
Deaphoalt — Hometown Revivals
Timeline
1-2 weeks
1-2 weeks
Tools
Adobe Illustrator, Adobe Photoshop, Figma
Adobe Illustrator, Adobe Photoshop, Figma
Role
Main Designer
Main Designer
